Victoria's Secret no longer a secret

As you may have heard, earlier this summer the flagship store for Victoria's Secret finally opene its doors on London's famous Bond Street. On the 29th August, one of the most anticipated launches finally took off. Originally planned to open prior to the Olympics, the enormous 40,386 sqaure foot heaven opened a month after the much smaller Westfield branch, having been delayed by over a year. But it has been every bit worth the wait. For those Victoria virgins of you, this lingerie brand puts La Senza to shame! Every bit exclusive, glamourous and luxerious as it looks.

The store consists of an impressive four floors to feast your eyes on. This is one shop that won't be a quick 'pop in pop out' stop. The glamour of the brand is visible in the exquisite choice of interior design with gorgeous sofas in rainbow array of colours with a touch of vintage charm. Polished, shiny floors, pink and white chandeliers, a mirrored-effect, grand staircase, Victoria's Secret will make you feel every inch the celebrity.

Large, glossy posters of the famous 'Angels' adorn the walls throughout the store all of which are signed personally by each model including Miranda Kerr, Heidi Klum and Karlie Kloss. Phew! That's one heck of a gorgeous, legs-to-die-for line up.

However it can be somewhat intimidating to those who are less body confident than these 6ft tall, size 6 models. Tiny figures and bodies are photographed everywhere which I personally feel could put girls off from buying the lingerie as it can leave you feeling a tad conscious of your own figure and certainly I feel that plus size girls may even be put off from entering the store in the first place as there seems to be such an emphasis on this marketing these model figures, which aren't representative of real girls everywhere. For me this element takes over more than the actual lingerie itself which is a real shame because the products are simply beautiful. But surely the point is to push the product, not the models and their physical attractiveness?

I find it really sad that they don't feature any curvy models or even your 'average girl' model. Despite the elegant and stunning setting of the store visually (which don't get me wrong, looks fantastic), I can't help but feel that this brand is typically very American in pushing the outer, physical appearence instead of providing our society with what we need more of - realism.

The 4th floor is a dedicated VIP section. No standing around for any tagging along men!  -

 Oh hi Miranda - this would make me so depressed whilst shopping!